Privacy.

1. Who this policy covers

HERide, Inc. (“HERide,” “we,” “us”) is a rideshare company for women, headquartered in Atlanta, Georgia. This Privacy Policy explains what personal information we collect, why we collect it, who we share it with, and the choices you have.

It applies to everything we run: the HERide rider app, the HERide driver app, getheride.com, the corporate booking portal, the driver portal, the dispatcher and administrative tools our staff use, and the support channels attached to them. Where a specific product is covered by extra terms — teen and guardian accounts, corporate accounts, driver background screening — those sections are called out below.

HERide serves riders and drivers in the United States. Our systems and the vendors we rely on process personal information in the United States.

2. The short version

The full policy is below and it controls. This summary is here so you do not have to read the full policy to understand the important parts.

• We collect what a rideshare needs to work: who you are, where you want to go, how you pay, and what happened on the trip.
• The rider app uses your location only while the app is open. It does not collect your location when the app is closed or running in the background.
• The driver app does collect location in the background — but only while a driver is online and available for trips, because that is what puts her on the map for riders.
• We never see or store your full card number. Payments run through Stripe.
• A HERVerify photo is a live selfie your driver sees so she can find you at pickup. It is deleted within 24 hours, and it is not face recognition — we build no face template and run no matching.
• We do not sell your personal information, and we do not share it for cross-context behavioral advertising.
• You can ask us for a copy of your data, ask us to correct it, or ask us to delete your account. Details are in “Your rights.”

3. Information we collect

What we collect depends on whether you ride, drive, book on behalf of someone else, or supervise a teen account.

Account and profile

Your name, mobile number, email address, profile photo, home city, and account preferences. Riders confirm their mobile number by one-time code at signup and whenever they change it. Because HERide is a service for women, we record gender on driver accounts and use it to enforce that every driver on the platform is a woman.

Location

Pickup and drop-off points, saved addresses, and location during a trip. In the rider app, location is collected only while the app is open — to set an accurate pickup point, show nearby drivers, estimate fare and arrival, and support in-trip safety features. In the driver app, location is collected in the background while a driver is online, so she stays visible to nearby riders and so navigation and live trip tracking continue when the app is not on screen. Drivers can stop background collection at any time by going offline.

Trip records

Requested and completed trips, route, timestamps, distance, vehicle type, fare and its components, tolls and airport or zone fees, promotional codes and vouchers applied, cancellations, no-shows, wait time, and the ratings and comments riders and drivers leave for each other. We also derive a rider reliability score from cancellation and no-show history.

Payment information

HERide does not receive or store your full card number. Card details are collected by Stripe, our payment processor, and we hold only a Stripe token, the card brand, and the last four digits so you can recognize the card. We keep the transaction record: amount, authorization and capture status, refunds, receipts, and wallet balance and ledger entries. Drivers who take payouts through Stripe Connect complete Stripe's identity verification, which may include a government ID and a short identity video; that verification is handled by Stripe, and we receive only the pass or fail result and the account status.

HERVerify photo

A live selfie taken with the front camera before you book. We store it so the driver assigned to your trip can recognize you at pickup. Drivers take the same kind of photo when they go online. It is not face recognition — see “HERVerify photos” below.

Driver onboarding and compliance records

Driver's license, vehicle registration and insurance, vehicle photos and inspection photos, date of birth and Social Security number where required for screening, tax details for payouts, signed contractor and consent documents, and background screening results. This is collected only from people applying to drive.

Communications

In-app chat between a rider and her driver, support conversations and the attachments in them, and the metadata of masked calls and text messages placed through the app. Masked calling lets a rider and driver reach each other without revealing either personal phone number; our telephony provider processes the call and message metadata, and we do not record the audio of rider-to-driver calls.

Device and technical data

Device model and operating system, app version, language, IP address, a device or installation identifier, push notification tokens, and diagnostic and crash reports.

Product usage and analytics

Screens viewed, features used, and key funnel events — signing up, logging in, booking, completing a payment, going online as a driver. These are tied to your HERide account identifier so we can tell a real problem from a rare one.

Referral and campaign attribution

When you arrive through a HERide QR code, deep link, or referral link, we record which link you came from and whether it led to an install or a signup. This tells us which campaigns work. It is not used to build an advertising profile of you.

Website data

Pages viewed on getheride.com, referring page, approximate location derived from IP address, and any form you submit — a newsletter subscription, a corporate enquiry, a job application, or a driver application.

4. Safety features and the data behind them

HERide exists because of a safety problem, and most of our newer features are safety features. Each one has a data cost, so each one is described here plainly.

SOS and emergency escalation

If you press SOS, a countdown appears with a cancel button. If you do not cancel, we escalate. Depending on how your account is set up and where you are, that escalation notifies your emergency contacts, our safety team, and — where the service is available — an emergency dispatch partner who can reach 911 on your behalf. To do that we share your name, phone number, and live location with that partner for the duration of the alert. Location sharing with the partner stops when the alert is cancelled or the trip ends.

Emergency contacts

If you add emergency contacts, we store the name and phone number you enter. Please add someone only if they would expect to hear from us. We contact them only in connection with an SOS or a safety escalation on your account.

Share your trip

When you share a trip, we create a link that shows your live location, your driver's first name, the vehicle, and your estimated arrival. Anyone with that link can see it until the trip ends, so send it only to people you trust. The link stops working when you arrive.

Driver screening

Every driver passes a background check before her first trip, and we re-run that check on a recurring basis while she drives. See “Background checks” below.

Vehicle inspection

Drivers submit dated photographs of the vehicle they will drive, including the plate. We keep these to confirm the car on the road is the car we approved.

5. HERVerify photos

Before you book, the app asks you to take a live selfie with the front camera. We store it so the driver who picks you up can see what you look like today. The problem it solves is ordinary and practical: a driver finding the right person on a busy street.

• The photo is taken with the live camera only. You cannot upload one from your photo library.
• A fresh photo is taken for each booking, so it reflects how you look that day rather than how you looked when you signed up.
• It is stored encrypted, in a dedicated store that holds nothing else, and it is deleted automatically within 24 hours.
• Only the driver assigned to your trip can see it, and only while that trip is active. It is never shown to other riders, never shown to other drivers, and never published anywhere.
• Drivers take the same kind of photo when they go online. A driver's photo is kept as a record and is never shown to riders.
• You can decline, but the app asks for a photo before it will let you book, and a driver cannot go online without one.

6. Teen and guardian accounts

Where HERide offers teen accounts, a teen rider aged 13 to 17 rides under the supervision of a linked adult guardian. We do not knowingly create accounts for anyone under 13, and we reject signups where the stated date of birth is under 13. A teen cannot book without at least one active guardian link.

A guardian sets up the link by invitation and can revoke it at any time. Because supervision is the point of the feature, a guardian can see materially more about a teen's account than a rider's account normally exposes.

What the guardian sees

The teen's trip requests and history, pickup and drop-off locations, live trip location and status, and trip receipts. Depending on the controls the guardian sets, the guardian may also have to approve a trip before it is dispatched, and may restrict which pickup and drop-off areas the teen can use.

Live in-car view

On a teen trip, the driver's phone streams live video and audio from the vehicle cabin to the guardian, through a time-limited link that only the guardian can open. The stream is live only. It is not recorded, not stored, and not available after the trip ends. The driver is shown a consent screen and must accept before any stream starts, and the stream runs only for the duration of that trip.

Date of birth

We collect a teen's date of birth to confirm eligibility and to enforce the under-13 cutoff. We do not use it for advertising or profiling.

A guardian may request access to, correction of, or deletion of a linked teen's information using the contact details at the end of this policy. If you believe we hold information about a child under 13, contact us and we will delete it.

7. Background checks (driver applicants only)

If you apply to drive, we order a background check through a consumer reporting agency. We collect your name, date of birth, address history, driver's license details, and Social Security number for that purpose, and we obtain your written consent first, separately from your application.

• The report is used only to decide whether you are eligible to drive on HERide, under our safety standards and Georgia's rideshare rules.
• We re-run the check on a recurring basis for as long as you drive — currently every 90 days.
• If a report contains something that may disqualify you, it is routed to a person on our team for review. You will receive a copy of the report and a summary of your rights under the Fair Credit Reporting Act, and you will have an opportunity to dispute the accuracy of the report before we take final adverse action.
• Screening data is not used for marketing, is not shared with riders, and is not shared with corporate customers.

8. Corporate, institutional, and dispatcher accounts

Organizations — employers, healthcare and transport programs, universities, and community programs — can pay for rides on behalf of their people. If you ride under an organization's account, that organization can see the trips it paid for.

What the organization sees

Rider name, trip date and time, pickup and drop-off, distance, fare and what it charged to their account, and the trip status. Administrators at the organization also see their roster of linked riders, their vouchers, and their billing history.

Dispatcher and guest bookings

An authorized dispatcher can book on behalf of a guest who does not have a HERide account. In that case the dispatcher supplies the guest's name and phone number so the driver can find them, and we use that information to run the trip and to send trip status messages. Guest details are held under the booking organization's account.

Vouchers

When a ride is paid by voucher, we record which voucher was redeemed, by whom, and against which trip, so the issuing organization can reconcile it.

The organization's own use of that information is governed by its privacy policy, not ours. We do not give organizations access to your personal trips, your other trips, your payment methods, or your safety reports.

9. How we use information

We use personal information to:

• Create and maintain your account, and verify your phone number and identity.
• Match riders with nearby drivers, dispatch trips, and route them.
• Calculate fares, process payments and refunds, pay drivers, and issue receipts.
• Show a rider her driver's name, photo, vehicle, and plate before pickup, and show a driver the pickup details she needs.
• Run safety features: SOS, emergency escalation, trip sharing, HERVerify, and the teen guardian view.
• Screen driver applicants and keep drivers compliant while they drive.
• Send you service messages — trip status, receipts, security alerts, and account notices — by push, SMS, or email.
• Provide customer support and investigate safety reports, disputes, and complaints.
• Detect and prevent fraud, payment abuse, promotional abuse, and unauthorized access.
• Understand how the product is used, fix crashes and errors, and improve reliability and pricing.
• Measure which marketing campaigns bring riders and drivers to HERide.
• Comply with legal, tax, insurance, and regulatory obligations, and enforce our terms.

We do not use your personal information to build advertising profiles, and we do not use trip data or safety data for advertising at all.

Automated systems help decide which driver receives a trip offer, what a trip costs, and whether a booking or account looks fraudulent. A rider's reliability score, derived from cancellation and no-show history, can affect how her requests are handled. These decisions do not produce legal effects, and a person on our team will review any of them if you ask.

10. How we share information

We share personal information in these situations, and no others.

Between riders and drivers

To make a trip happen. A rider sees her driver's first name, photo, rating, vehicle, and plate. A driver sees the rider's first name, pickup and drop-off, rating, and — where HERVerify is in use — the rider's verification photo for the duration of that trip. Neither party sees the other's real phone number; calls and messages are masked.

Service providers

The vendors listed in the next section, who process information on our instructions and are contractually barred from using it for their own purposes.

Organizations that pay for your ride

As described in section 8.

Guardians

As described in section 6.

Emergency responders and safety partners

When you trigger SOS, or when we believe in good faith that there is a risk of death or serious physical injury.

Legal and regulatory

When required by law, subpoena, court order, or a lawful government request; to comply with rideshare, insurance, and tax obligations; and to establish, exercise, or defend legal claims. Where we are permitted to tell you about a request for your data, we will.

Insurance and claims

With our insurers and claims administrators when a trip results in an incident, injury, or claim.

Corporate transactions

If HERide is involved in a merger, acquisition, financing, or sale of assets, personal information may transfer as part of that transaction. We will tell you before your information becomes subject to a materially different privacy policy.

11. Service providers we use

These are the categories of vendors that process personal information for us. This list changes as the product changes; we keep it current here rather than burying it.

12. How long we keep information

We keep personal information for as long as your account is active, and after that only as long as we need it for the purposes below.

HERVerify photos

Deleted automatically within 24 hours of capture. We keep only a record that a photo was taken and when.

Teen live in-car video and audio

Never recorded and never stored. It exists only while it is being watched.

Trip and payment records

Retained for at least seven years, because tax, accounting, insurance, and rideshare regulations require it.

Driver screening and compliance records

Retained for the period required by Georgia rideshare rules and applicable federal law, and then deleted.

Support conversations

Retained for three years from the last message, so we have context if an issue recurs.

Safety reports and incident records

Retained as long as needed to investigate, and longer where a claim or legal obligation requires it.

Analytics and diagnostics

Retained in identifiable form for up to 12 months, then aggregated or deleted.

Deleted accounts

Removed or de-identified within 30 days, except for the records above that we are required to keep.

13. How we protect information

• Traffic between our apps, our website, and our servers is encrypted in transit.
• Card numbers never reach our servers; they go directly to our PCI-compliant payment processor.
• Access to production data is restricted to staff who need it, behind authenticated, role-scoped administrative tools, and administrative actions are logged.
• Riders and drivers reach each other through masked numbers, so personal phone numbers are not exchanged.
• Sensitive credentials are held in managed secret storage rather than in application code.

No system is perfectly secure. If we discover a breach affecting your personal information, we will notify you and the relevant regulators as required by law.

14. Your choices

Location

You control location access in your device settings. Riders can grant while-using access only; the rider app does not need background access. Drivers who turn off background location will not be able to receive trips while the app is not on screen.

Camera, photos, contacts, and microphone

All optional at the device level, and all can be revoked at any time. Some features stop working without them — HERVerify needs the camera, in-app calling needs the microphone.

Notifications

You can turn off push notifications on your device, and manage marketing email at getheride.com/preferences or from the unsubscribe link in any marketing email. We will still send you service messages about your trips, payments, and account security.

Changing your details

You can update your name, email, and profile photo in the app, and change your mobile number from account settings with a verification step.

Deleting your account

You can request deletion from the app or by emailing us. We will confirm your identity first, and we will tell you what we are legally required to keep.

Cookies

getheride.com uses cookies and similar technologies that are necessary for the site to work and to measure how it is used. You can block or clear them in your browser; the site will still function.

15. Your rights

Depending on where you live, you may have some or all of the following rights. We honor these requests for every HERide user in the United States, not only where the law requires it.

• Know what personal information we hold about you and how we use and share it.
• Get a copy of your personal information in a portable format.
• Correct personal information that is inaccurate.
• Delete your personal information, subject to the records we are required to keep.
• Opt out of the sale or sharing of your personal information — though as stated above, we do not sell or share it.
• Limit the use of sensitive personal information. We use sensitive information, including precise location data and the photo you take before a trip, only to provide the service, keep it safe, and meet legal obligations — never to infer characteristics about you.
• Not be discriminated against for exercising any of these rights. Exercising them will never affect your price, your driver match, or your service.

To make a request, email privacy@getheride.com. We will verify your identity against your account before we act, respond within 45 days, and tell you if we need a 45-day extension. An authorized agent may make a request on your behalf with written permission that we can verify.

California residents may also request the categories of personal information we collected, the sources, our business purpose, and the categories of third parties we disclosed it to. Everything in that disclosure is set out in sections 3, 9, 10, and 11 above.

16. Changes to this policy

We update this policy when the product changes. If a change materially affects how we handle your information, we will tell you in the app or by email before it takes effect, and we will update the date at the top of this page. Continuing to use HERide after a change means you accept the updated policy.

17. Contact us

Questions about privacy, or a request about your data:

• Email: privacy@getheride.com
• Support: support@getheride.com
• HERide, Inc., Atlanta, GA

If you are not satisfied with how we handled your request, you may contact your state attorney general or the relevant data protection authority.